THE YEAR THE DAM OF DENIAL BREAKS – READY FOR THE FLOOD?
This is the year the “dam of denial” will break and the momentum for climate action will become an unstoppable flood. It will be messy, confusing and endlessly debated but with historical hindsight, 2015 will be the year. The year the world turned, primarily because the market woke up to the economic threat posed by climate change and the economic opportunity in the inevitable decline of fossil fuels. That shift will in turn unlock government policy and public opinion because the previous resistance to action argued on economic grounds, will reverse tofavour action on economic grounds.
Before I argue for this conclusion, let me explain what I mean by the “dam of denial” and why the concept is so important to understanding what’s underway.
Anyone who “gets” the urgency of the climate issue and the scale of economic transformation it necessitates, is bewildered by those who don’t. How can so many otherwise intelligent and logical people – such as company executives, politicians and investment managers – not see the obvious urgency or the equally obvious economic risk? It is so illogical it can only be seen as denial.
This is not climate denial but an example of “implicatory denial”, the rather bizarre ability of humans to accept a risk but then stop processing the implications, just because those implications are so overwhelming. It is well covered in a study by Kari Marie Norgaard, described in her book “Living in Denial”.
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