Brazil is an amazing country, full of natural richness and blessed with many beauties. It has, however, a terrible sin on his shoulders: the thought that everything has to be done in a different, shorter, and faster way – in a way that takes advantage of everything. This is also why Brazil is currently undergoing a huge economic and political crisis, particularly reflected by the lack of confidence of our people in our government. At the same time, this is precisely what makes people overthink their values, and so a silent revolution is happening.
I work with the Transition Town Movement in Brazil from the moment it has started in our country. Being one of the people who brought it here, I feel like a witness of how its seeds are growing and how we start thinking about another way of living that is more sustainable and resilient.
In the early times of the movement we talked a lot about peak oil and climate change and about how we can degrow our consumption and stop climate change. Today, however, with the passing of the years and the growth of the movement, we feel that one of the biggest contributions of the movement to our society is incentivizing cooperation between people and encouraging creativity to find solutions to these problems.
This collaboration is even creating new ways of doing business in Brazil, the “collaborative economy” or “reconomy” where growth and consumption are not the highest priority, but the pursuit of a meaningful and much happier life. In the light of this, there are suddenly many beautiful business proposals around where collaboration and not consumption is the key to this new way of living. Some of these innovative business ideas I would like to share with you here.
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