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“The Future” as a sales pitch

“The Future” as a sales pitch

No one can know the future. But it turns out we can invent a place called “The Future” and invite people to inhabit it.

In order to inhabit “The Future”–which is really just an enactment of our ideas about the future–you need the right accessories. For starters you’ll need the basics: the latest iPhone with the latest social networking app, a fully electric car (if you can afford it), and a FitBit watch. To that you can add your own personal dronepersonal robot, and a farm cube for growing your own lettuce indoors.

In fact, before the pageants we call trade shows (such as the Consumer Electronics Show, coverage of which is linked above), we had world fairs that allowed us to “see the future.” Perhaps the most important thing to note about such events is that they began by focusing mostly on scientific and technical progress and its resulting consumer products. At these events our future political and economic system apparently remains unchanged. This is, in part, because political and economic reform cannot be packaged and sold like consumer products.

Of course, I could fill up this entire piece just listing all the other futuristic devices and even places that are available to us today and not scratch the surface. We are a society that venerates progress and that always has its eyes on the future. We think of ourselves as innovative and regard innovation as almost invariably good.

My interest in “The Future” as a sales pitch comes from a series of conversations with a good friend, James Armstrong, who is currently teaching a course in science fiction film. One of the films he’s showing is 2001: A Space Odyssey.

…click on the above link to read the rest of the article…

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