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Eurodystopia: A Future Divided

September 4, 2015

Eurodystopia: A Future Divided


Image: dreamslayerartworks.comThis is a rerun of an article I wrote on August 10, 2012. It seems to have regained quite a bit of relevance in recent days. I was thinking earlier today, how can I write about finance when Europe continues to offend people’s, and humanity’s, most basic dignity the way it does, but it does. It gets more incomprehensible by the hour, what happens there. But it does.

So here’s a different view, 50+ years old, of what Europe could, and perhaps should, have been, instead of the sad and amoral place it has become. Just for perspective.

One note: Freddy Heineken would never have allowed for toddlers to drown. He was not that kind of man. He would have sent in all he could to prevent more suffering. Europe no longer seems to have than kind of man. Or woman. No leadership, no vision, no humanity. No nothing.

Just about everyone will recognize the family name. Fewer will be familiar with the man behind it. But Alfred (Freddy) Heineken was an interesting man regardless. Starting in 1941, he took over the family firm founded by his grandfather, bought back shares and never looked back. Freddy built the Heineken brand into one of the best marketed ones in the world for any product, and today, 10 years after his death, it is still in the very top of world breweries.

But Heineken didn’t just think about beer. When the European Union was formed, he devoted time to letting his light shine on that project too (Heineken was a known Europhile). What he brought to the table was that, of course, he knew Europe well, from his own unique personal business experience. He oversaw, hands on, not just sales, but also marketing in all the different European languages and cultures.

 

…click on the above link to read the rest of the article…

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