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Canadian Election: A Study in Values

October 31, 2015

Canadian Election: A Study in Values

Those who work on climate change were both chuffed and chagrined by its role in Canada’s federal election campaign, which peaked last week with the victory of Liberal leader Justin Trudeau and defeat of Conservative incumbent Stephen Harper.

“The environment” – a catch-all concept that often encompasses concern about climate change – consistently ranked close to economy and healthcare on voters’ list of top priorities. Oilsands and climate change issues took up nearly a quarter of the first leaders debate, commanding more than twice the airtime they did in 2011. Several media outlets ran editorials calling on all parties to take a strong stance on reducing GHG emissions or put a price on carbon. To quote professor and commentator George Hoberg, “energy and environmental issues have become central to Canadian electoral politics.”

Despite all of this, climate change didn’t have a significant impact on the election’s outcome. Fundamentally this was a campaign about values where action on global warming was bundled into a broader set of aspirations and ideas that Canadians said yes to last Monday.

The election of Canada’s new prime minister is an important case study in the powerful potential of values-based messaging. Where the Conservative campaign sought to preserve the status quo and motivate voters with threats of an unstable or unsafe future, the Liberal campaign (and to a different extent, the New Democrats) mobilized Canadians with a vision of change centred on honesty, inclusion and fairness.

Of course, the timing couldn’t have been better. Much has been said about why Canadians’ were ready to bid farewell to one of their longer-standing leaders – corruption, fiscal mismanagement, deepening degrees of intolerance and an overt contempt for basic democratic principles being among them.

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