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Why America’s Deadly Love Affair with Bottled Water Has to Stop

September 22, 2015

Why America’s Deadly Love Affair with Bottled Water Has to Stop

Last year, Americans drank more than 10 billion gallons of bottled water. Wildlife and the environment paid.

This spring, as California withered in its fourth year of drought and mandatory water restrictions were enacted for the first time in the state’s history, a news story broke revealing that Nestlé Waters North America was tapping springs in the San Bernardino National Forest in southern California using a permit that expired 27 years ago.

And when the company’s CEO Tim Brown was asked on a radio program if Nestlé would stop bottling water in the Golden State, he replied, “Absolutely not. In fact, if I could increase it, I would.” That’s because bottled water is big business, even in a country where most people have clean, safe tap water readily and cheaply available. (Although it should be noted that Starbucks agreed to stop sourcing and manufacturing their Ethos brand water in California after being drought-shamed.)

Profits made by the industry are much to the chagrin of nonprofits likeCorporate Accountability International (CAI), a corporate watchdog, and Food and Water Watch (FWW), a consumer advocacy group, both of which have waged campaigns against the bottled water industry for years. But representatives from both organizations say they’ve won key fights against the industry in the last 10 years and have helped shift people’s consciousness on the issue.

A Battle of Numbers

In 2014 bottled water companies spent more than $84 million on advertising to compete with each other and to convince consumers that bottled water is healthier than soda and safer than tap. And it seems to be paying off: Americans have an increasing love of bottled water, particularly those half-liter-sized single-use bottles that are ubiquitous at every check-out stand and in every vending machine.

 

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Olduvai IV: Courage
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Olduvai II: Exodus
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