The Era of Impact
Of all the wistful superstitions that cluster around the concept of the future in contemporary popular culture, the most enduring has to be the notion that somehow, sooner or later, something will happen to shake the majority out of its complacency and get it to take seriously the crisis of our age. Week after week, I field comments and emails that presuppose that belief. People want to know how soon I think the shock of awakening will finally hit, or wonder whether this or that event will do the trick, or simply insist that the moment has to come sooner or later.
To all such inquiries and expostulations I have no scrap of comfort to offer. Quite the contrary, what history shows is that a sudden awakening to the realities of a difficult situation is far and away the least likely result of what I’ve called the era of impact, the second of the five stages of collapse. (The first, for those who missed last week’s post, is the era of pretense; the remaining three, which will be covered in the coming weeks, are the eras of response, breakdown, and dissolution.)
The era of impact is the point at which it becomes clear to most people that something has gone wrong with the most basic narratives of a society—not just a little bit wrong, in the sort of way that requires a little tinkering here and there, but really, massively, spectacularly wrong. It arrives when an asset class that was supposed to keep rising in price forever stops rising, does its Wile E. Coyote moment of hang time, and then drops like a stone.
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