Ary Scheffer Faust in his Study c1840
Here’s a modern allegory.
In 2015 -or thereabouts- many of the mainstream media (MSM) outlets were facing dire times. Social media were taking over much of their readers’ attention, their ad revenue plummeted, and they didn’t have big stories to tell that would revert that trend. Things did not look good for the survival of CNN, New York Times or MSNBC. The Washington Post suffered the same problems, but they were owned by the world’s richest man.
And then the salvation presented itself on their doorstep in the form of Donald Trump. It’s not something they planned for, it just happened; it even took them a while to figure it out, but once they did, they went for it headfirst and all-in. How could they not? They were dying. Their finance departments told them anything negative about Trump was selling like hotcakes. And Trump willingly added to the fire.
The MSM made a Faustian pact with the devil (through his messenger Mephistopheles) for survival. And that devil was not Donald Trump, they never signed a deal with him, the devil disguised himself in the shape of clickbait, which very much has the devil’s signature, since it required them to do their “reporting” based on promoting hatred, conflict, division, anger, negativity, bitterness, resentment. All of which sells. Like nothing else. You don’t get people’s attention with happy stories, you get it by making them angry.
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