Is Data Our New False Religion?
In the false religion of data, heresy is asking for data that is not being collected because it might reveal unpalatably unprofitable realities.
Here’s how every modern con starts: let’s look at the data. Every modern con starts with an earnest appeal to look at the data because the con artist has assembled the data to grease the slides of the con.
We have been indoctrinated into a new and false religion, the faith of data. We’ve been relentlessly indoctrinated with the quasi-religious belief that “data doesn’t lie,” when the reality is that data consistently misleads us because that is the intent.
Nobody in the False Religion of Data ever looks at what we don’t measure because that would uncover disruptive truths. My latest book Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World looks at everything consequential that we don’t measure, and since we don’t measure it, we assume it doesn’t exist. That’s the end-game of the False Religion of Data: what’s actually important isn’t measured and therefore it doesn’t exist, while what is measured is artfully packaged to support a narrative that enriches those behind the screen of “objective data-based science.”
The data-based con can be constructed in any number of ways. A few data points can be cleverly extrapolated to “prove” some self-serving claim, a bit of data can be conjured into a model that just so happens to support the most profitable policy option, inconvenient data points can be covertly deleted via “filtering out the outliers,” statistical trickery can be invoked (with a wave of this magic wand…) to declare semi-random data “statistically significant,” and so on, in an almost endless stream of tricks.
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