If you happen to read the edgier end of the internet these days, you’ve probably seen talk about something called the Great Reset. I’ve been asked several times already what I think of it, and since the shape of the industrial world’s future is a longtime interest of mine, I was quite willing to discuss the matter. If you haven’t encountered it yet, this bit of fiction by Danish politician Ida Auken is the best starting point. The original title (it’s now been changed due to the public backlash) sums up the intended theme quite well: “Welcome to 2030. I own nothing, I have no privacy, and life has never been better.”
With a title like that, it’s pretty clear that Auken thinks of her imagined future as a wonderful place. Mind you, she insists that this isn’t so, that she’s just trying to spark debate, but if I may be frank, I don’t believe her. The stickily enthusiastic gosh-it’s-grand tone of the piece belies her claim, to say nothing of the fact that her essay is being splashed all over the internet as a template for the future by no less important an organ of the corporate status quo than the World Economic Forum, and greeted with approving noises by the establishment’s current collection of tame intellectuals. Make no mistake, this is the future that the movers and shakers of our contemporary corporate aristocracy are dreaming of just now.
In Auken’s imaginary 2030, she owns nothing, because any time she wants something, she just has to order it online and a drone delivers it to her promptly. She doesn’t even own her own underwear…
…click on the above link to read the rest of the article…
