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Propaganda, Human Consciousness, And The Future Of Civilization

Propaganda, Human Consciousness, And The Future Of Civilization

A duck floats past two fish, looks down and says “Morning boys! How’s the water?” The fish swim on for a bit, then one of them turns to the other and says, “What the fuck is water?”

Corporatist propaganda is to western civilization what water is to fish. Our culture is saturated in it; it informs so many levels of our worldview and most of us never even examine any of them. It informs all aspects of culture, from our beliefs about what’s going on in the world to our understanding of history to what issues we think we’re supposed to care about on a given day to what opinions we think we’re allowed to choose from. People think they know what’s going on in their society, why their country fought this or that war, how their nation’s government and economy operate, when really they don’t know any of those things. All their most basic assumptions about their world, their culture, and even who they are as individuals is fully pervaded by mass media propaganda narratives.

In early tribal cultures, humans depended on campfire stories passed on from one generation to the next to tell them what the world is and how to interpret their experiences in it. Now that role has fallen exclusively to a few highly consolidated corporate media conglomerates whose billionaire owners have a vested interest in maintaining the warmongering plutocratic power establishment that is loosely centralized in the United States, because in that power establishment they get to live as kings.

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