“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen machanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”[1]
Edward Bernays, nephew of Sigmund Freud and founding father of modern propaganda, 1928
Since the dawn of civilisation, kings, emperors and other men and women of wealth have wanted to rule the world, but none has succeeded. Every empire that arose on the blood of the people it subjected and enslaved – the ancient kingdoms of Egypt and Assyria, the successive Persian and Chinese empires, the Roman empire, the Islamic caliphates, the Ottoman empire, the various European colonial empires and even the communist regime of the Soviet Union – all eventually fell. Even the United States’ global primacy, a logic result of the end of the Cold War, is now being tested by re-emerging superpowers and increasing calls for a more multilateral world order. But these are all well-known attempts at establishing world supremacy. Since the rise of democracy, people – not tyrants – were suddenly said to be in charge. Therefore, if one wanted to obtain or maintain hegemony, one had to find a way to shape world order through hidden means while simultaneously convincing the people the gradual change was of their own making.
PART 1: THE BIRTH OF A SECRET SOCIETY
One man who understood this early on was Cecil Rhodes, an ardent believer in British imperialism and white supremacism who aside from his lucrative career as mining magnate served as prime minister of Cape Colony and co-founded Rhodesia, a colony established by the British South Africa Company eventually named after himself.
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