This article is presented as part of New Economy Week, five days of conversation around building an economy that works for everyone. Today’s theme is “The New Economy Is Close to Home.”
In the late 1990s, the local Winn Dixie that had served the neighborhoods around Philips Avenue for many years closed down. Winn Dixie and other large grocery chains had divided up market territory, resulting in the closing of some stores despite their profitability. The loss of this Winn Dixie turned Northeast Greensboro into a food desert.
For more than 15 years, there were many efforts to lure a new grocery store into the space. However, while the store would be profitable, it wouldn’t be profitable enough to satisfy the demands of the shareholder-based economy of a large corporation. Fed up with essentially begging for access to affordable, quality food, residents of this predominantly African-American and low-income neighborhood decided to open their own grocery store.
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