Propaganda isn’t just about manufacturing consent for wars and ridiculous governmental measures we’d never normally accept. That’s what most people think of when they hear that word, but there’s so very, very much more to it than that.
The lion’s share of propaganda goes not toward convincing us to accept new agendas of the powerful, but toward keeping us entranced in the status quo dream world which enables the powerful to have power in the first place. Toward normalizing status quo systems and training us to shape ourselves to fit into them like neat little cogs in a well-oiled machine.
And it’s not even a grand, monolithic conspiracy in most cases. The giant corporations who indoctrinate us with their advertisements, their Hollywood movies and shows, their apps, their websites and their news media are all naturally incentivized to point us further and further into delusion by the fact that they benefit from the status quo systems which have elevated them to wealth.
So day in and day out we are presented with media which train us what to value, where to place our interest and attention, what success looks like, and how a normal human behaves on this planet. And it always aligns perfectly with the interests of the rich and powerful.
They don’t just teach us what to believe. They teach us who we are. They give us the frameworks upon which we cast our ambitions and evaluate our success, and we build psychological identities out of those constructs. I am a businessman. I am unemployed. My life is about making money…
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