Here’s Why You Should Start Getting Ready for Christmas NOW
It’s probably no surprise to learn that what has been one of the strangest years in recent history could culminate in a very strange Christmas. Our nation is reeling from an economy that was crashed by COVID lockdowns, the potential second wave of a pandemic which will result in more economic damage, a broken supply chain, civil unrest, and a presidential election that will almost certainly be hotly contested, regardless of who “wins.”
As Selco likes to remind us, there’s not a whole lot we can do about “big circle” problems like the ones listed above. We need to focus on the “small circle” – things we can do something about, like our response to the crises listed above.
So let’s talk about the upcoming holiday season and the ways that this year could be very different.
Gifts may be difficult to acquire.
You need only to look at the bare spots in your local Target store to see that we could be looking at a shortage of desired gifts. Due to supply chain issues, stores are not getting anywhere near the same amount of merchandise they used to get. That means that once the Christmas rush begins, the things that ARE available could sell out quickly. And it also means that you may have a lot more trouble than usual ticking items off your family members’ Christmas lists.
Retailers are quickly trying to adapt to social distancing rules while still making a buck, which means even more sales than usual will take place online.
Peggy Alford, PayPal’s executive vice president of global sales, told PYMNTS that retailers “are trying to make themselves as ready as possible.”
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