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What Reporting Looks Like at the End of the World

What Reporting Looks Like at the End of the World

Photo source Neville Wootton | CC BY 2.0

This summer has seen another spate of deadly wildfires, from Oregon to Sweden to Greece. The Greek fires encapsulated a popular beach resort killing scores of trapped tourists and pensioners on holiday. Many were forced into the sea in order to escape the inferno and smoke. Some drowned. And all over the world floods have devastated entire regions. At least 200 perished in Japan and dozens have drowned in Southeast Asia in “unprecedented” floods. Heatwaves, too, have killed many. At least seventy people died here in Canada from extreme heat related ailments. But fires, floods, storms and heatwaves often become the spectacles that distract us from the unfolding catastrophe that underpins it all. And in an age of looming disaster this outright obfuscation is nothing less than criminal.

The corporate media has failed abysmally at preparing the public for a climate changed world, let alone reporting on it. According to a Media Matters survey:

“Throughout the recent record-breaking heat wave that affected millions across the United States, major broadcast TV networks overwhelmingly failed to report on the links between climate change and extreme heat. Over a two-week period from late June to early July, ABC, CBS, and NBC aired a combined 127 segments or weathercasts that discussed the heat wave, but only one segment, on CBS This Morning, mentioned climate change.”

The effect can be seen in a recent Gallup pollwhere Americans cited 36 problems that affect them. The dangers of a rapidly warming climate were not among them. It appears fossil fuel think tanks and other extraction and animal agricultural industries, in the mendacious tradition of the tobacco industry, have not only succeeded in influencing politicians and muzzling the corporate press, they have effectively removed one of the greatest threats to humanity from the consciousness of the general public.

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