It’s remembered as the global march for climate justice, but how did that word “justice” get into the title of the huge rallies that took place in New York and other cities this September?
Money media typically do such a bad job of covering social movements that you’d be forgiven for thinking the title came about by magic or chance, but far from it – the broader justice framework represented months of concentrated work by experienced organizers.
Movement veterans, Gopal Dayaneni and Cindy Wiesner are two of those organizers. With the Climate Justice Alliance, their vision of change is broader and more systemic than that of the traditional Big Green environmental organizations.
What has it taken to change the language of the movement? Is the rhetorical change more than branding? Are there costs to grassroots radicals for collaborating with the Big Greens?
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