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What happened to peak oil? The cycle of a meme and of its antimemes

What happened to peak oil? The cycle of a meme and of its antimemes

The result of a Google Trends search for the term “Peak Oil”. The fading out of the concept may be due not so much to reasons related to the validity (or non validity) of the concept but, rather, to a memetic phenomenon equivalent to the development of an immune response in the human body. Not all memes have sufficient viral power to entrench themselves in the human mindspace.

Likely, you haven’t heard much, lately, about peak oil. If you did, it was because it was summarily dismissed as “wrong”. Indeed, as you see in the figure above, peak oil had a peak of interest around 2006, a second one around 2008, then it gradually declined.

Why this decline? You might say that it was because the recent drop in oil prices. Maybe, but note, from the figure, that the interest in peak oil started a steady decline just when oil prices went up to reach a plateau at levels over 100 $/barrel. Then, you might say that the decline is because peak oil didn’t appear when it was predicted. Maybe, but the record of the “peakist” approach is not bad at all when compared with of mainstream oil pundits. Had any of them anticipated such things as the burst of high oil prices that started in 2005? Did any of them foresee that the oil industry would have had to switch to expensive and difficult resources, that they had always shunned before, in order to keep production from falling?
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