Noam Chomsky stopped just one rung shy of perfection with his illuminating book, Manufacturing Consent, about how commercial media work as extensions of government and corporate power to manufacture the consent of the masses. Likewise, Matt Taibbi’s title, Hate, Inc. is a near-perfect indictment of cable and digital news profit models that manufacture and prioritize enmity to the exclusion of the truth and the common good.
Both works fall just one rung shy of perfection, however, not because they aren’t impressive examples of applied critical thought and insight, but because neither consent nor hate are the primary products of commercial media. Rather, they are toxic byproducts of a commercial mass media whose primary product is addiction…
“The effect of mass media is not to elicit belief but to maintain the apparatus of addiction.” — Christopher Lasch
In the early 21st century, we turned the corner from a society in which addiction was the exception to the rule to a society in which addiction became the rule. By 2004, still some years before social media, the smartphone, and streaming media secured their reputations as history’s most perfect narcotics, the average American — according to the Ball State University Middletown Media Studies report (the first large-scale observational study of American media consumption habits) — was already consuming more than eleven hours of media each and every day.
Concurrently, TV Everywhere, the commercial imperative behind the trillion-dollar campaigns for high-speed bandwidth and streaming HDTV, was ordained as the latest media industry mantra — part of an all-hands-on-deck digital blitzkrieg to normalize late-stage addiction.
Since then, hundreds of studies, articles, books, and documentaries have confirmed what anyone with a smartphone, social media account or a teenager already knows or suspects: we are a nation of media addicts — by design. We are, per Stanford addiction researcher Dr. Anna Lembke, a Dopamine Nation…
…click on the above link to read the rest…
