The Decline of Transition Towns: Why do Good Ideas Always Flare up and Then Disappear?
If you don’t know what the Transition Town Movement is, you can take a look at their page, here. It is an interesting idea to increase the resilience of the civilization network by making each node less dependent on other nodes.
The figure above shows how the concept of “Transition Towns” flared up in the late 2000s and then slowly declined in terms of Internet searches, as shown by Google Trends. That not everything is well with the Transition Town Movement seem to be confirmed by this page. What happened? Was it a bad idea? It didn’t work in practice? Or people just got bored of it?
Sam Allen finds the reason for the decline Transition Towns in the fact that ” we hitched our wagon to the peak oil narrative big time.” In reality, complex systems always behave in a complex manner and the attempt to find a simple explanation for why things go in a certain way is normally bound to fail. Here, saying that “peak oil didn’t come, therefore people stopped being interested in transition towns” is really forcing the system into an oversimplified narrative.
In the studies we are performing on memetics (1), we are discovering that memes are virtual creatures, only marginally correlated to the real world. So, if the Transition Town meme declined, it doesn’t mean that the idea is not valid or not useful, it has to do, rather, with the limited lifetime of memes in our society, something probably correlated with the way the human mind works.
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