The Dawn of Psychographic Outcome-based Warfare
Somewhere deep in the bowels of the Israeli intelligence-surveillance-military complex – perhaps, in a dozen or more highly-secured computer systems laboratories in Tel Aviv, Herzliya, Ramat Gan, and Petach Tikva – the idea was first stumbled upon. Borrowing from the psychographic tools developed by online marketing firms and coupling them with age-old propaganda methods and more-modern psychological warfare techniques used by military and intelligence services, it was determined that elections can be manipulated, not at the ballot box, but by influencing the voters. Welcome to the world of psychographic outcome-based warfare or “POW.”
It is no longer vogue to interfere with vote counting. Instead, psychographic warfare experts have decided that it is much more advantageous to influence the voters before they cast their votes. This form of information warfare was initiated in 2006 after the development of the Megaphone Desktop Tool, a software program designed to respond to what was considered anti-Israeli content on the web. Using RSS (Rich Site Summary) news feeds, Megaphone and an umbrella propaganda organization called Give Israel Your United Support (GIYUS) were able to martial support for Israeli policies by automatically casting votes in on-line polls, respond to comments deemed negative toward Israel in chat rooms and on-line forums, and directing email to various news organizations, including the BBC, Independent Television News (ITN), and Reuters. According to “The Register” in the United Kingdom, what Megaphone provided was “a high-tech exercise in ballot-stuffing.” Megaphone received the nickname of “lobbyware.”
In 2007, Megaphone was re-programmed for other uses and a revised version was marketed by Collactive, a firm that was at the center of providing spamming software to unscrupulous on-line marketers. The seed money for Collactive was provided by Sequoia Capital, a Menlo Park, California-based venture capital firm active in financing high-technology ventures in Israel. It is no coincidence that Sequoia Capital’s headquarters is located a mere 7.5 miles from Facebook’s headquarters in East Palo Alto. The nexus of spamming software developers and deep data mining firms like Facebook and Google, the latter just 10 miles from Sequoia, would soon pose a significant threat to the conducting of democratic elections in over 100 countries and regions and provinces around the world.
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