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Why Johnny can’t understand climate: functional illiteracy and the rise of “unpropaganda”

Why Johnny can’t understand climate: functional illiteracy and the rise of “unpropaganda”

Image from OECD Skills Outlook 2013. http://dx.doi.org/10.1787/9789264204256-en. These data show that most people in OECD countries have very limited capabilities of managing contrasting information. This lack of skill is the source of traditional propaganda (presenting to people a single side of the issue) but also of the rise of “unpropaganda;” that is, presenting to people so much contrasting information that they can’t arrive to a firm conclusion. The result is uncertainty and inaction. Unpropaganda has been used with great effect on the issue of climate change. 

The “official” story that you normally find about “literacy” is that people all over the world are becoming more and more literate, that is, more and more able to read and write. Yet, there is another side to literacy: it is the concept termed, “literacy proficiency” that classifies people according to their ability to understand what they read.

A recent survey on this point has been published by OCSE. It is a massive document of 460+ pages that examines the abilities of understanding and processing text by citizens of OCSE countries. The result is a subdivision in 5 “literacy levels,” as you see in the figure at the beginning of this post. You can find the exact definition of these levels on page 64 of the document, but, summarizing, the lowest levels, below 1, 1, and 2, are relative to people able to arrive only at the simplest levels of understanding of a text. Even at level 3, one may be able to perform inferences based on the text being read, but the texts are said to contain “no conflicting information”. Only at levels 4 and 5, some capability of critically discerning data from competing information is required.

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