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Ten ways to avoid shopping for food in supermarkets

The problem with monopolies is their power to abuse much of what is under their dominion. The results are: unfair contracts for suppliers, poor work practices in countries with substandard regulations (one distressing example are slave ships), inhumane conditions for animals in factory farms, and a system geared to producing cheap, high-fat, high-sugar foods, generating an epidemic of obesity and diabetes. Another casualty is biodiversity: modern food systems are dominated by five animal species and twelve crops according to Biodiversity International. “The supermarket chains play the role of gatekeeper, deciding how food is produced and what fills the shelves,” says Oxfam’s Marita Wiggerthale.

Everything is scaled up – including waste. Eight of Britain’s leading supermarkets create more than 800,000 tonnes of plastic packaging waste every year, according to an investigation by The Guardian in January, this year. To add insult to injury, supermarkets spend millions on marketing to misinform the public about where and how their food is produced. Fake farm names make imported food appear British, while ‘country of origin’ labelling claims British status for products which originated from abroad but were processed and packed in the UK.

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Are city start-ups a help or hindrance to local food?

In the last few decades, there has been a quiet revolution in food as more farmers have increasingly sold their produce direct to the public. By circumventing the supermarket system, farmers are strengthening local food systems, rebuilding connections between people and the source of their food.

This direct sales home delivery model has long been the domain of the Community Supported Agriculture (CSA) movement. However, thanks mainly to online technology, this revolution is ratcheting up a notch with the arrival of a raft of new companies backed by city finance.

HelloFresh, founded in 2011 and now active in seven countries, was valued at around £2 billion in 2015; Gousto, founded in 2012 and backed by Unilever, recently drew an additional £28.5 million from backers; and Farmdrop, founded 2012, attracted £7 million from investors in 2017 including Skype co-founder, Niklas Zennström.

The question that arises, is whether these new models enhance or weaken sustainable local food systems? On one hand, the idea of encouraging people to cook – from ‘scratch’ using recipe boxes for a fantastic array of meals, with exact ingredients and directions providedis to be celebrated. On the other hand, could this very choice seduce the public away from supporting their local farmer?

Small-scale farmers are the foundation of a sustainable food system.  Organic, biodynamic and other sustainable agriculture systems regenerate soil, support wildlife and produce a variety of fresh local food which increases local and national food security. Selling direct enables farmers to keep their small-scale values – and their profits. By buying direct from a farmer, a food citizen is supporting economic and environmental sustainability.

Pioneered by small-scale organic farmers in the 1980s, the CSA model of direct sales and home delivery by-passes the supermarket system and its pulverising demand for industrial uniformity. The humble veg box has been crucial in establishing a direct connection between shopper and farmer – as well as reducing plastic waste and fuel miles.

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Saving Farmland for Future Generations

Image courtesy of Beccy Strong

Imagine a farm where you are welcome to walk in its fields. You hear birds singing and see wildflowers blooming. The cows in the meadows are grazing and the children in farm school are learning-by-doing, collecting eggs from free-ranging chickens and picking fruit from orchard trees.

Welcome to community-owned Huxhams Cross Farm set on the rolling hills of south Devon on the edge of the Dartington Hall estate. Secured by the Biodynamic Land Trust (of which more later), its 34-acres exemplifies human-scale farming in a world increasingly dominated by industrial farming.

Huxhams Cross Farm needs your investment and here’s why. In the UK and Europe, small farms are increasingly swallowed up by neighbouring industrial farms – 3% of farms own 52% of EU land.

The UK currently imports over half the food it consumes with about a quarter coming from the EU. As for fresh produce, the UK imports 80% of its fresh vegetables and 40% of fresh fruit. The need for the UK to produce its own food is ever-more pressing post-Brexit. Coupled with a falling pound and potential tariffs, there could be significant price rises according to a joint food report from Universities of City, Cardiff and Sussex.

Food growing is made harder in the UK due to land prices. It takes a farmer up to 20 years to pay back one hectare of land in the UK (compared for instance with nine years in the Netherlands and six in France). Because UK land is used as a financial safe haven, its prices have become inflated, putting farmland beyond the reach of farmers growing food. The Biodynamic Land Trust is working to de-commodify the land and return it to community ownership. Since being founded in 2011, the Biodynamic Land Trust has secured over 300 acres of land for five farms including Huxhams Cross Farm in Devon.

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Olduvai IV: Courage
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Olduvai II: Exodus
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