The Secret of Propaganda: Teaching Obedience
A classic example of modern propaganda. It dates from the 1940s and it shamelessly exploits the principle of authority. Note that there is no proof or evidence that a majority of doctors smoked Camels more than any other cigarettes. And there is no proof or evidence that, even if the claim were true, the doctors would be right. But the principle of authority works independently from data and truth and the campaign was a huge success. It is the great power of obedience.
Just a few days ago, I was a guest on a TV discussion on the usual subject* (practically, the only one being discussed nowadays). At some moment, the discussion veered on propaganda, and the host** said something like, “but isn’t it strange that Germany fell so easily for the Nazi propaganda despite the fact that it was the most cultured society in Europe at that time?” And it dawned on me:
It was not despite. It was because.
Exactly that. Propaganda and education go hand in hand: they are one the consequence of the other. In an instant, my whole career as a teacher flashed in my mind. What are we teaching to our students? Plenty of things, of course, but mostly it is about trusting the authority. Obedience, in one word.
I experimented at times with the opposite approach, pushing my chemistry students to criticize their textbooks. Many of my students are smart fellows, some of them appreciated the idea, and sometimes they found errors that I hadn’t noticed myself. But most of them found the exercise an annoying interlude in their studies. They were not stupid, either…
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