Anti-Global Warming PR
Biomass plant along the Columbia River. Photo: Jeffrey St. Clair.
Propaganda may very well have been invented by the Catholic Church in the year 1622. Yet it was transported into modernity by a man known as Poison Ivy and, more importantly, by Edward Bernays, who once said, The significant revolution of modern times is not industrial or economic or political but the revolution which is taking place in the art of creating consent among the governed.
Just as the Catholic Church tried to prevent stepping into modernity by fighting the Reformation, Poison Ivy fought modernity by combatting those who disliked capital. He fought an ideological public relations battle for Rockefeller but also advised Adolf Hitler.
Not only after the unsavoury beginnings of public relations, the true mastermind of PR, Bernays, had even bigger goals. With his help, propaganda became the art of creating consent among the governed. German philosopher Adorno called this the process of mass deception. Decades later, Edward Herman and Noam Chomsky named virtually the same thing:manufacturing consent.
A piece of gigantic machinery had been set in motion to create mass consent in support of corporate capitalism. Today a large section of capitalism’s public relations machinery is fighting a new battle – the battle to preserve the profits of mineral extracting corporations and fossil fuel giants. This, of course, means fighting the awareness that global warming is killing our planet. Anti-global-warming PR seeks to fight knowledge like this:
There is general scientific agreement that the most likely manner in which humankind is influencing the global climate is through carbon dioxide release from the burning of fossil fuels… There are some potentially catastrophic events that must be considered.
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