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9/11, the Coup that Failed. The Role of the Memesphere

9/11, the Coup that Failed. The Role of the Memesphere

Octavianus Augustus Caesar (63 BC – 14 AD). Perhaps the most successful leader in history, he didn’t just become the absolute ruler of the Roman State, but took over the role of the highest religious authority (the “Pontifex Maximum”) and transformed himself into a living deity. Turning a democracy into a dictatorship is a pattern that was repeated many times in history, but that was not always successful. It was the case of the 9/11 attacks that did not lead to an absolute dictatorship in the United States. Here, I argue that it was because of the different structure of the memesphere in the 21st century.

In 30 BC, Octavianus, later to be known as “Augustus Caesar,” defeated his remaining competitors for the control of the Roman state, Marcus Antonius and Cleopatra, and took the title of “Augustus,” the absolute ruler of the Empire. The most fascinating element of this story is how Octavianus established the pattern of how a successful leader takes over the government and concentrates all power on himself. The recipe goes as follows:
  1. Obtain sufficient funds for the task
  2. Build up support among the poor and the disgruntled.
  3. Enlist your supporters in a para-military or military organization.
  4. Obtain a high-level government position using a mixture of intimidation and legal means.
  5. Exploit a dramatic event to scare everyone and obtain special emergency powers.
  6. Never relinquish your emergency powers, but always increase them.
This is what Augustus did: his money came initially from the inheritance he obtained from his grand-uncle, Julius Caesar, but surely also from the support of high-level people who wanted tight control of the Roman State. He used the money to acquire a military force that he used to intimidate the Senate and defeat his competitors…

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The Making of Greta Thunberg: Memetic Weapons for the Meme War

The Making of Greta Thunberg: Memetic Weapons for the Meme War

If I say that this young lady, Greta Thunberg, is a meme I mean no disrespect for her — we all are memes! Actually, I think she is a great girl. But the story of how this particular meme was pushed up into becoming an important feature of the planetary memesphere is teaching us so much of how our world works. And how fundamental is memetics as a science. Truly, read on. You’ll learn of things you wouldn’t have suspected existed!! 

Ladies and Gentlemen, first of all, let me introduce to you the study on memetics performed by myself and these two wonderful coworkers of mine, Sara Falsini and Ilaria Perissi. Everyone loves their own brainchild and I do love mine (ours): so, allow me to say that this work may be the first (at least one of the first, I believe) that uses system dynamics as a tool to study memetics. Maybe it will open up a whole new field of studies, but let me tell you this story.

So, what is a meme? A meme is a meme is a meme (as Gertrud Stein never said): a wonderful concept! Think of the blind crocodiles in sewers of New York, that was a pre-internet meme. Or, for a more recent one, “Obama was not born in the US.” A meme is not just an idea, but an idea that reproduces itself — analogous to the gene in biology. It was invented by Richard Dawkins in 1976 and he probably didn’t suspect what can of memes he was opening.

 …click on the above link to read the rest of the article…

New EU Copyright Law Could Force Online Platforms To Ban Memes Across Europe

A new law being just passed in European Parliament and in the process of becoming finalized has received scant media attention, but could be nothing short of revolutionary in terms of its lasting impact on the internet, political speech and discourse, and the potential for censorship. So far the EU is moving the law forward, but it has sparked fierce push back, as it looks likely that soon entirely legal content will be caught in the law’s dragnet. 

The law, in its full named called The European Union Directive on Copyright in the Digital Single Market, is intended to updated existing copyright laws for social media and the internet, but critics say it’s incredibly short sighted and creates more problems than it does solutions. At the heart of the law is Article 11, which as been dubbed the “link tax,” and Article 13, which is being called the “meme ban” due to the likely potential that internet memes could be banned across Europe.

Whereas so far the onus has been on artists and creators to flag copyright infringements, the new EU law requires platforms like YouTube, Google, Twitter, and Facebook to be responsible for copyright violations.

This means these large platforms which host immense amounts of constantly updated images, memes, and information could be forced to require users to pass all content through an “upload filter” first which would theoretically ensure copyrighted information doesn’t make it onto the platform.

This is where memes, which are most often created using existing official images of political figures, events, or cartoons, could be banned as they would likely be flagged by such upload filters. The intent of the law is to protect the copyrighted content of artists, photographers, companies, and individual content creators, but critics say it will change the internet and social media platforms as we known it.

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Stunning News from the Memesphere: Forest Fires had no Effect on the Public’s Interest in Climate Change

Stunning News from the Memesphere: Forest Fires had no Effect on the Public’s Interest in Climate Change

In 2018, the fires in California and in other parts of the world have been especially devastating. But they had little or no effect on people’s perception of global warming and climate change. It seems that we are operating on the basis of a wrong model of governance: the bottom-up mechanism is simply not working.

This year, we had the largest forest fires ever seen in history in California. And we had terrible forest fires in Greece, Portugal, and Scandinavia. Climate scientists were quick in stating that these fires were made more likely and more severe by global warming, but you don’t need to be a climate scientist to understand that higher temperatures mean drier conditions and that favors fires.

Then, if you live, as I do, in a bubble in the memesphere where climate change is regarded as a serious and imminent problem, you surely had the impression that the tsunami of fires of this summer was an important factor in affecting the perception of the general public. All that sound and fury couldn’t signify nothing, right? I saw several self-congratulatory messages in the meme bubble stating something like, “now they will start understanding the problem of climate change!

Alas, that’s not true. The results are stark clear: there is NO evidence of an increased public interest in global warming as a result of the fires. Here are the results of a search on Google Trends for the United States, these data record the number of times that a certain term was searched on the Google Search Engine.

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The Life and Death of Memes: Vegan Vs. Macrobiotic

The Life and Death of Memes: Vegan Vs. Macrobiotic

This 2009 book by Lierre Keith is a fascinating reflection on how ideology permeates people’s eating habits. Ideology, then, is based on memes and that’s a new and developing field of science. 

John Michael Greer (the Archdruid) tells the whole story of the great cycle of the macrobiotic and vegan diets. The macrobiotic movement started in the 1970 and peaked sometimes in the 1980-1990s. Greer himself tried to follow the rules of the macrobiotic diet and he reports an experience similar to that told by Lierre Keith in her book “The Vegetarian Myth” with a Vegan diet. Both Greer and Keith suffered serious health problems with these diets until they finally decided to abandon them – and then felt much better!

The question of diets can be utilized to illustrate how memes propagate in the global mindsphere. Data from “Google Ngrams” provide the number of times that a word is used in books. It can be used to quantify Greer’s claim that Veganism somehow supplanted Macrobioticism in a memetic cycle that covered a few decades. It is true: here are the data:

You can see how the “macrobiotic” meme went through a classic memetic trajectory, virally infecting the consciousness space of a fraction of humankind. Then, it lost potency and started fading. These data are up to 2008, if you use Google Trends to measure how many times the term “macrobiotic” was searched for in the Web, you see that it is in terminal decline from 2004.

If “macrobiotic” is a dying meme, that’s not true for “vegan” which is still showing growth in both Google Ngrams and Google Trends, the latter showing the number of times that a term is searched for in the Web. Here are the Google Trends data:

…click on the above link to read the rest of the article…

Olduvai IV: Courage
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Olduvai II: Exodus
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