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Why America’s Deadly Love Affair with Bottled Water Has to Stop
This spring, as California withered in its fourth year of drought and mandatory water restrictions were enacted for the first time in the state’s history, a news story broke revealing that Nestlé Waters North America was tapping springs in the San Bernardino National Forest in southern California using a permit that expired 27 years ago.
And when the company’s CEO Tim Brown was asked on a radio program if Nestlé would stop bottling water in the Golden State, he replied, “Absolutely not. In fact, if I could increase it, I would.” That’s because bottled water is big business, even in a country where most people have clean, safe tap water readily and cheaply available. (Although it should be noted that Starbucks agreed to stop sourcing and manufacturing their Ethos brand water in California after being drought-shamed.)
Profits made by the industry are much to the chagrin of nonprofits likeCorporate Accountability International (CAI), a corporate watchdog, and Food and Water Watch (FWW), a consumer advocacy group, both of which have waged campaigns against the bottled water industry for years. But representatives from both organizations say they’ve won key fights against the industry in the last 10 years and have helped shift people’s consciousness on the issue.
A Battle of Numbers
In 2014 bottled water companies spent more than $84 million on advertising to compete with each other and to convince consumers that bottled water is healthier than soda and safer than tap. And it seems to be paying off: Americans have an increasing love of bottled water, particularly those half-liter-sized single-use bottles that are ubiquitous at every check-out stand and in every vending machine.
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After Warmest Winter, Drought-Stricken California Limits Water But Exempts Thirstiest Big Growers
After Warmest Winter, Drought-Stricken California Limits Water But Exempts Thirstiest Big Growers
As California’s record drought continues, Gov. Jerry Brown has ordered residents and non-agricultural businesses to cut water use by 25 percent in the first mandatory statewide reduction in the state’s history. One group not facing restrictions under the new rules is big agriculture, which uses about 80 percent of California’s water. The group Food & Water Watch California has criticized Brown for not capping water usage by oil extraction industries and corporate farms, which grow water-intensive crops such as almonds and pistachios, most of which are exported out of state and overseas. Studies show the current drought, which has intensified over the past four years, is the worst California has seen in at least 120 years. Some suggest it is the region’s worst drought in more than a thousand years. This comes after California witnessed the warmest winter on record. We speak with environmental reporter Mark Hertsgaard, author of the book, “Hot: Living Through the Next Fifty Years on Earth.”
TRANSCRIPT
This is a rush transcript. Copy may not be in its final form.
NERMEEN SHAIKH: California Governor Jerry Brown ordered residents and non-agricultural businesses to cut water use by 25 percent in the first mandatory statewide reduction in the state’s history. Ninety-eight percent of California is now suffering from drought. Governor Brown issued the executive order at the mostly snow-bare Phillips Station in the Sierra Nevada mountains. The nearby Sierra-at-Tahoe ski resort closed for the season weeks ago due to lack of snow.
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