What If Preventing Collapse Isn’t Profitable?
The real downside of the green-profit narrative has been that it created the assumption in many people’s minds that the solution to climate change and other environmental dilemmas is technical, and that policy makers and industrialists will implement it for us, so that the way we live doesn’t need to change in any fundamental way. That’s never been true.
The notion that modern industrial civilization is fundamentally unsustainable and is therefore likely to collapse at some point is not a new one. Even before the Limits to Growth report of 1972, many ecologists were concerned that our continual expansion of population and consumption, based on the ever-increasing rate at which we burn finite supplies of fossil fuels, would eventually lead to crises of resource depletion and pollution (including climate change) as well as catastrophic loss of wild nature. Dystopian outcomes would inevitably follow.
This apprehension led environmentalists to strategize ways to avert collapse. The obvious solution was, in large measure, to persuade policy makers to curtail growth in population and consumption, while mandating a phase-out of fossil fuels. But convincing political and business leaders to do these things proved difficult-to-impossible.
It’s time to ask: is there something fundamentally wrong with the eco-opportunity message?”
The folks in charge used the following arguments to justify their refusal to act.
Population Growth: The choice of whether or not to reproduce is a basic human right, said the authorities. Seeking to interfere with that right also violates religious freedoms. Besides, population growth helps economic growth (see “Economic Growth,” below).
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