An awful lot of sheetrock is going to be permanently ruined over the next few days down along the coast of Dixieland. Following the spectacle of hurricane reportage on TV reveals very little while the event is in progress. The cheapo building materials of the stereotypical strip malls flap around in the gale and the valiant cable news storm-chasers lean into the horizontal deluge in the empty parking lots, but their reportage doesn’t tell much of the real story, which only emerges when the roaring blob of weather moves on and the sun finally comes out.
More than a decade of punishing storms along the US coastline must be wrecking the insurance industry as much as the stuff on the landscape. They’ve been pummeled from another direction for ten years by the supernaturally low interest rates that make it so hard to refurbish their coffers after whole regions like the Houston metro area and the entire island of Puerto Rico get blasted and they have to pay out billions in claims.
This time around, all those vinyl and chip-board McHouses along the Atlantic beaches will not be replaced. But farther inland, far from the roaring surf, along all the overflowing estuaries that drain the coastal plain, the damage will be widespread and epic. It may create a whole new social class of de-housed, displaced Sunbelters who will never again have a decent place of their own to live in. Since many are retirees, the event may even lead to a stealth die-off of people who are just too far along to start over.
The lamentation for the northern part of “flyover” America is an old story now. Nobody is surprised anymore by the desolation of de-industrialized places like Youngstown, Ohio, or Gary, Indiana, where American wealth was once minted the hard way by men toiling around blast furnaces.
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