POITOU, FRANCE – The U.S. economy… all $20 trillion of it… explained in a single tweet (any similarity between this and one you might get from the president of the United States of America is pure coincidence):
Just look at the Dow (near an all-time high)… and unemployment (near an all-time low)…
The tax cuts ARE WORKING! The trade war, too! And those who say otherwise are just jealous SOBs!
Cartoon Personalities
In reality TV – and performance art of the wraslin’ genre – you add dramatic tension by creating simplified, cartoon personalities and then allowing them to get into snits with one another. The audience tunes in to find out how the spats will be resolved.
In professional wrestling, it is pretty straightforward.
One of the wraslers insults or challenges another one. Wives and girlfriends are brought onstage to stir up animal passions. There’s some pushing and shoving in the dressing room – caught by security cameras! And then, the stage is set for a resolution in the ring.
A tweet is not long enough to elaborate on a policy, an idea, or a complete thought. But it is great for this kind of feud-building.
President Trump uses tweets effectively. For example, he tweeted that the lawful head of North Korea was a “bad dude,” a “maniac,” and a “rocket man.”
Gauntlets were thrown down… leading to a rumble in the jungle – in Singapore – where the U.S. president said he would be “honored” to meet with Kim Jong-un.
Upon completion of the meeting, the U.S. president announced victory and declared that North Korea was “no longer a nuclear threat.”
The celebrity feud is part of the entertainment world’s advertising strategy.
Trump versus Jimmy Fallon, Arnold Schwarzenegger, LeBron James, Rosie O’Donnell, Mark Sanford, Robert De Niro… etc., etc., etc.
Trump uses it in politics, too – Trump versus Low Energy Jeb, Lyin’ Ted, Elizabeth “Pocahontas” Warren, “Dog” Omarosa… etc., etc., etc.
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