The Economics Of Tesla’s PowerWall Don’t Make Sense For Most Customers In North America
With the euphoria over Tesla’s electric car fading fast, especially now that competitors are releasing both more exciting (and more expensive for the vain set) cars such as BMW’s i8, Elon Musk has found himself in a pickle: how to distract attention from his epic cash burn…
… propping up an auto maker that suddenly appears far less of a growth story than a year ago, while preserving the upward trajectory of TSLA stock price?
The answer: the PowerWall pivot which is the latest attention-grabbing fad provided by Tesla in its constant attempt to define itself not so much as a company (it is a car company? is it a battery company? is it a taxpayer-funded hyperloop company?) but as a growth story.
And while on the shiny surface, Musk once again did a great spin job of presenting the PowerWall as the next big thing in energy conservation and self-sustainability, the gloss promptly fades when one looks at the math behind the shiny facade.
Luckily, Catalytic Engineering has done just that, and has presented its Top Ten facts about Tesla’s $350/kWh battery. Its conclusion: the “economics don’t make sense for most customers in North America” and that “by itself, the Tesla PowerWall residential unit won’t disrupt the energy industry, as it’s looking like a niche product.”
…click on the above link to read the rest of the article…
