Simon Sinek, Underpants Gnomes and the Energy Transition
One of the goals of this blog — beyond making an attempt at giving a technical explanation on how this iteration of a technological civilization works, and why it is inherently unsustainable — is to explore the thought patterns we humans apply when confronted with such a predicament. We have discussed the many aspects of human reactions like denial, thinking in false dichotomies as well as our two modes of operation (complacency and panic) earlier. Now, I would like to shed some light on a missing link (or rather: a black hole) in our thought processes when thinking about “solutions” to the “problems” we face. Warning, what follows turned out to be a tad bit more sardonic than I initially intended, so as usual: proceed with care.
Asthe somewhat (OK, brutally) over-hyped management guru Simon Sinek wrote in his book Start with Why: How Great Leaders Inspire Everyone to Take Action:
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
What he meant by that, is that in order to sell a product (or in idea for that matter) and make a big bang on the market you have to have a strong sense of vision and mission as to why you are selling what you are selling. There has to be an emotional charge catching your audience’s attention, compelling them to be part of your great story.
In order to do that, you must follow Sinek’s Golden Circle theory and answer three simple questions, starting with Why. Why do you do what you do? Be careful though, the answer must give a succinct description of the ultimate purpose of your business…
…click on the above link to read the rest…