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“Not Going To Happen To Me Again” – Prepping Goes Mainstream In Post-COVID Era

“Not Going To Happen To Me Again” – Prepping Goes Mainstream In Post-COVID Era

Consumer psychology radically changed during the early days of the virus pandemic as shortages at supermarkets emerged. Bulk-buying habits were never a thing with the modern consumer in a pre-COVID world, but now ‘prepping’ has gone mainstream two years since the beginning of the virus pandemic as supply chains remain snarled and food inflation is out-of-control. Many have discovered: be prepared or be hungry. 

The pandemic was an eye-opener for tens of millions of consumers who learned the government and big corporations wouldn’t take care of them when things go south. Even our elected officials were nowhere to be found in the early days of the pandemic when people panic hoarded food at supermarkets and fought over toilet paper in a ‘free for all battle royale’.

WSJ interviewed consumers across the country who’ve expressed their purchasing habits have changed.

“Bulk-buying habit is expected to stick as people eat more at home, supply remains uncertain and inflation rears up. Retailers and producers are shifting operations as a result,” WSJ said. 

Alexis Abell, a 41yo mother of five, buys in bulk out of fear of economic uncertainty.

“I don’t want to be in a position again where I can’t get something,” Abell said, who was laid off in 2020 and decided not to return to work. Her household spends about 25% more a week on food and staples versus a couple of years ago. 

“The stimulus money is gone, but we’ve gotten used to having more on hand and I’m cooking more at home, so I expect this to continue,” she said. 

Many people expanded their pantries during the pandemic, bought freezers, and made space for non-perishables. WSJ calls “bulk shopping” “hoarding,” though it’s not and instead should be considered a form of prepping. 

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