I made the mistake of involving myself in a sectarian Twitter spat when I was halfway through my morning coffee today and I instantly felt like an idiot.

People from the Left Twitter faction I’d offended rushed in to push back against the offense I’d caused them, and within minutes I felt it: the all-too familiar sensation of inspiration and creativity draining away from my body. Tension, coldness and defensiveness where previously there was playfulness and the crackling sensation of an exciting new day in which anything was possible.

If you’re active online, you’ve probably experienced this too. The days when you’re involved in sectarian bickering are the days when you are at your least creative, your least inspired, and your least effective at fighting against the machine. At best the drama gives your ego a tickle (as social media platforms are designed to do), after which you feel a bit yuck. The longer you engage in it, the lower the probability that you will produce something creative and inspired that day.

As a general rule, you may find that it works best to reject cliques and factions altogether. When you “belong” to any group you feel compelled to defend it, and to move with it wherever it goes even if that’s not where you feel like the energy is. You get invested in wanting the collective to move in a certain direction, and you get frustrated when it just wants to focus on silly nonsense and sectarian feuds.

So my advice to you here, which you of course can take or leave, is to just blast off on your own and fight your own revolution in your own way.

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