John Michael Greer (the Archdruid) tells the whole story of the great cycle of the macrobiotic and vegan diets. The macrobiotic movement started in the 1970 and peaked sometimes in the 1980-1990s. Greer himself tried to follow the rules of the macrobiotic diet and he reports an experience similar to that told by Lierre Keith in her book “The Vegetarian Myth” with a Vegan diet. Both Greer and Keith suffered serious health problems with these diets until they finally decided to abandon them – and then felt much better!
The question of diets can be utilized to illustrate how memes propagate in the global mindsphere. Data from “Google Ngrams” provide the number of times that a word is used in books. It can be used to quantify Greer’s claim that Veganism somehow supplanted Macrobioticism in a memetic cycle that covered a few decades. It is true: here are the data:
You can see how the “macrobiotic” meme went through a classic memetic trajectory, virally infecting the consciousness space of a fraction of humankind. Then, it lost potency and started fading. These data are up to 2008, if you use Google Trends to measure how many times the term “macrobiotic” was searched for in the Web, you see that it is in terminal decline from 2004.
If “macrobiotic” is a dying meme, that’s not true for “vegan” which is still showing growth in both Google Ngrams and Google Trends, the latter showing the number of times that a term is searched for in the Web. Here are the Google Trends data:
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