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Niall Ferguson: The Destructive Power of Social Networks

The conventional wisdom promoted by the developers of social networks was that they would provide immense benefits to society through faster and broader connectivity. That view was shattered by Niall Ferguson, who called services like Facebook and Twitter “crazy ideas gone viral, with deeply negative implications.”

Ferguson is a historian and teaches at Stanford. His views are generally regarded as politically conservative and he has often taken positions that specifically oppose those of the New York Times columnist Paul Krugman. He was the evening keynote speaker at the Schwab IMPACT conference yesterday in Washington, D.C.

Speaking from a historical perspectives, Ferguson said that human history has been dominated by the tension between social networks and hierarchies of all kinds. Indeed, that is the central theme of his most recent book, The Square and the Tower: Networks and Power, from the Freemasons to Facebook, which is available from the link on this page.

“The idea was that everything would be awesome if we are all connected,” Ferguson said, in regard not just to modern social networks, but to inventions such as the printing press.

“But that is a deeply suspect idea,” he said.

Giant social networks, like Facebook and Twitter, do not form an online social community. Instead, a large social network will “self-segregate” into opposing clusters, according to Ferguson. In the realm of politics, social networks have gravitated to become platforms for those with strongly held liberal and conservative views, with far fewer members offering centrist opinions.

A historical perspective

Ferguson said that the phenomenon of polarization was predictable, when one considers similar historical events.

To understand our time, he said, you must go back 500 years to the early 16th century, when the printing press became widely available. It allowed a greater volume of content to be produced and disseminated with a lower cost of communication.

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In Praise of Being Disconnected

In Praise of Being Disconnected

A spectacular web in our Beauty bush.

Perhaps the saddest accolade of our modern faith is this: “Our world is more interconnected than ever before.” It’s a statement as bold on the first read as it is meaningless on the second, and one that is not only sad but also somewhat horrifying upon further examination.

So, exactly what is “more” interconnected, and why are we celebrating?

Are we more connected to our natural world in the early 21st century than, say, the early 19th? Is the screen shot of a desert on Windows 10 a more authentic form of experiencing the world’s beauty? Does being jetted to an ecotourism rainforest holiday (with spa) connect us more deeply to the planet than the act of sitting alone under a tree in the local park for an afternoon? Are we truly more connected to each other, as we shuffle to our cars, to our work, to our homes, to our beds?

Is it social media that brings us to be interconnected with our thousands of “friends”? That brings us pictures of intimate dinners, cute cats, clever memes? Can we even begin to measure a hundred Facebook likes against the satisfaction of receiving one handwritten missive from a longtime friend, and years later, discovering her letter of reply, tucked into an old copy of Tartt’s The Secret History? No doubt, for many, racking up likes is a bridge from loneliness; certainly, signing on to social media makes it easier to “connect” than knocking on a neighbor’s door and chatting about the family and the weather.

Perhaps it is through the economy —whose institution has sacrificed the local web of livelihoods for the fragile gratitude of a global supply chain — that we’re more interconnected.

…click on the above link to read the rest of the article…

Olduvai IV: Courage
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Olduvai II: Exodus
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