{"id":9002,"date":"2015-06-11T06:42:58","date_gmt":"2015-06-11T11:42:58","guid":{"rendered":"http:\/\/olduvai.ca\/?p=9002"},"modified":"2015-06-11T06:42:58","modified_gmt":"2015-06-11T11:42:58","slug":"fracking-firm-encourages-industry-to-imitate-taco-bells-twitter-strategy","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=9002","title":{"rendered":"Fracking Firm Encourages Industry to Imitate Taco Bell&#8217;s Twitter Strategy"},"content":{"rendered":"<h3 class=\"title\"><a href=\"https:\/\/firstlook.org\/theintercept\/2015\/06\/10\/fracking-social-media\/\" target=\"_blank\">Fracking Firm Encourages Industry to Imitate Taco Bell&#8217;s Twitter Strategy<\/a><\/h3>\n<p class=\"title\">Can\u00a0fracking firms win public support through social media by replicating the\u00a0<a href=\"http:\/\/www.huffingtonpost.com\/2014\/02\/28\/taco-bell-tweets_n_4856259.html\">whimsical style<\/a>\u00a0of Taco Bell\u2019s Twitter account?<\/p>\n<p>That was one of the goals discussed\u00a0at an\u00a0<a href=\"http:\/\/energydigitalsummit.com\/\">Energy Digital Summit<\/a>\u00a0event with Brittany Thomas, an external affairs coordinator for Cabot Oil and Gas, a leading hydraulic fracturing company.<\/p>\n<p>Big corporations, major retail chains and fast food brands\u00a0have attempted to improve their image and score points with millenials by embracing social media slang.\u00a0\u201cWe thought we were bae,\u201d\u00a0<a href=\"https:\/\/twitter.com\/ATT\/status\/536951205269090304\">tweeted<\/a>\u00a0AT&amp;T, in a typical message of the style\u00a0<a href=\"http:\/\/www.theverge.com\/2014\/12\/28\/7458195\/brands-saying-bae-is-the-most-important-twitter-account-of-2014\">repeated<\/a>\u00a0ad nauseam by other corporate accounts attempting to interact with customers. (<a href=\"http:\/\/time.com\/3026192\/this-is-what-bae-means\/\">Definition of bae<\/a>.)<\/p>\n<p>Thomas\u00a0explained to a conference room full of industry executives last summer why it matters that Taco Bell once needled White Castle on Twitter over the correct usage of \u201c<a href=\"https:\/\/twitter.com\/tacobell\/status\/438064372108120064\">you\u2019re<\/a>.\u201d<\/p>\n<p>\u201cIt\u2019s a person tweeting this,\u201d Brittany exclaimed. \u201cI geek out about this stuff and I tell my family,\u201d she continued, \u201cand all of the sudden your message has left the social realm and it\u2019s at people\u2019s dining room tables and they\u2019re telling their coworkers. It\u2019s the reason why Twitter tends to drive the news now. It\u2019s funny when things go viral!\u201d<\/p>\n<p>\u201cThat\u2019s a dream of mine, that we all talk amongst ourselves and interact like other brands do,\u201d Thomas said.<\/p>\n<p>Oil and gas companies are\u00a0<a href=\"http:\/\/www.adweek.com\/news\/technology\/shell-shows-more-gas-brands-could-fuel-social-media-159679\">steadily increasing<\/a>\u00a0their footprint on social media, hiring specialized public relations firms and developing \u201c<a href=\"http:\/\/www.slideshare.net\/billrothcolorado\/the-power-of-visual-content-for-oil-gas-social-media-communications?qid=522f203a-b855-44c7-b266-dd4545f06199&amp;v=default&amp;b=&amp;from_search=3\">visual shorthand<\/a>\u201d infographics that can be shared easily on Facebook and Twitter.<\/p>\n<p>For Thomas, social media presents a cost-effective way to win hearts and minds.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8230;click on the above link to read the rest of the article&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fracking Firm Encourages Industry to Imitate Taco Bell&#8217;s Twitter Strategy Can\u00a0fracking firms win public support through social media by replicating the\u00a0whimsical style\u00a0of Taco Bell\u2019s Twitter account? That was one of the goals discussed\u00a0at an\u00a0Energy Digital Summit\u00a0event with Brittany Thomas, an external affairs coordinator for Cabot Oil and Gas, a leading hydraulic fracturing company. Big corporations, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,6],"tags":[6286,6284,6287,331,1466,412,6285,927,655,1169,6283,5567,819],"class_list":["post-9002","post","type-post","status-publish","format-standard","hentry","category-energy-2","category-liberty","tag-branding","tag-brittany-thomas","tag-cabot-oil-and-gas","tag-fracking","tag-fracking-industry","tag-hydraulic-fracturing","tag-image","tag-manipulation","tag-propaganda","tag-social-media","tag-taco-bell","tag-the-intercept","tag-twitter"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/9002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9002"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/9002\/revisions"}],"predecessor-version":[{"id":9003,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/9002\/revisions\/9003"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}