{"id":6912,"date":"2015-03-28T07:38:15","date_gmt":"2015-03-28T12:38:15","guid":{"rendered":"http:\/\/olduvai.ca\/?p=6912"},"modified":"2015-03-28T07:38:15","modified_gmt":"2015-03-28T12:38:15","slug":"10-shady-origins-of-consumerism-in-the-us","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=6912","title":{"rendered":"10 SHADY ORIGINS OF CONSUMERISM IN THE US"},"content":{"rendered":"<h3 class=\"entry-title\"><a href=\"http:\/\/twoicefloes.com\/perspectives\/10-shady-origins-of-consumerism-in-the-us\/\" target=\"_blank\">10 SHADY ORIGINS OF CONSUMERISM IN THE US<\/a><\/h3>\n<p>Consumerism and the practice of flaunting one\u2019s status through clothes, jewelry, and other things has existed since the dawn of civilization. Yet, the endless cycle of working to buy has never been more rampant than it is now. How did the United States, a nation founded on Puritan, non-materialistic tenants become filled with the biggest shoppers on the planet and end up occupying 29% of the World\u2019s consumer market? As it turns out, Americans were carefully and systematically manipulated into becoming insatiable shoppers.<\/p>\n<h3 class=\"itemheading\"><span class=\"itemnumber\">10.\u00a0<\/span>Freud\u2019s Theories<\/h3>\n<p>The man who is largely responsible for introducing advertising as we know it was none other than Sigmund Freud\u2019s nephew,\u00a0<a href=\"http:\/\/www.prmuseum.com\/bernays\/bernays_1929.html\">Edward Bernays<\/a>. Bernays\u2019, nicknamed the \u201cfather of public relations,\u201d studied his uncle\u2019s writings on psychology and group mentality and learned humans react to feelings not facts. With this knowledge, he saw an opportunity to capitalize on people\u2019s subconscious desires by selling goods with the promise of delivering power, status, sex appeal, glamour, health, and other things with emotional connections. His uncle also taught him that humans often act irrationally when emotions are involved and can be led to believe objects are a symbol of their character. Bernays used these theories to manipulate people into buying products they didn\u2019t necessarily need or want.<\/p>\n<p>&#8230;click on the above link to read the rest of the article&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 SHADY ORIGINS OF CONSUMERISM IN THE US Consumerism and the practice of flaunting one\u2019s status through clothes, jewelry, and other things has existed since the dawn of civilization. Yet, the endless cycle of working to buy has never been more rampant than it is now. How did the United States, a nation founded on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,6],"tags":[161,162,248,2081,655,1161,827],"class_list":["post-6912","post","type-post","status-publish","format-standard","hentry","category-economics","category-liberty","tag-consumerism","tag-consumption","tag-edward-bernays","tag-marketing","tag-propaganda","tag-public-relations","tag-united-states"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/6912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6912"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/6912\/revisions"}],"predecessor-version":[{"id":6913,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/6912\/revisions\/6913"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}