{"id":65424,"date":"2023-06-16T06:10:02","date_gmt":"2023-06-16T11:10:02","guid":{"rendered":"https:\/\/olduvai.ca\/?p=65424"},"modified":"2023-06-16T06:10:02","modified_gmt":"2023-06-16T11:10:02","slug":"say-m-for-magic","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=65424","title":{"rendered":"Say M for Magic!"},"content":{"rendered":"
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Say M for Magic!<\/a><\/h3>\n<\/div>\n
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Simon Sinek, Underpants Gnomes and the Energy Transition<\/strong><\/p>\n<\/div>\n

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Photo by\u00a0israel palacio<\/a>\u00a0on\u00a0Unsplash<\/a><\/figcaption><\/figure>\n

One of the goals of this blog \u2014 beyond making an attempt at giving a technical explanation on how this iteration of a technological civilization works, and why it is inherently unsustainable \u2014 is to explore the thought patterns we humans apply when confronted with such a\u00a0<\/em>predicament<\/em><\/strong>. We have discussed the many aspects of human reactions like\u00a0<\/em>denial<\/em><\/a>, thinking in\u00a0<\/em>false dichotomies<\/em><\/a>\u00a0as well as our two modes of operation (<\/em>complacency and panic<\/em><\/a>) earlier. Now, I would like to shed some light on a missing link (or rather: a black hole) in our thought processes when thinking about \u201csolutions\u201d to the \u201cproblems\u201d we face. Warning, what follows turned out to be a tad bit more sardonic than I initially intended, so as usual: proceed with care.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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As<\/span>the somewhat (OK, brutally) over-hyped management guru Simon Sinek wrote in his book\u00a0Start with Why: How Great Leaders Inspire Everyone to Take Action<\/a>:<\/p>\n

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\u201cPeople don\u2019t buy what you do; they buy why you do it. And what you do simply proves what you believe\u201d<\/p>\n<\/blockquote>\n

What he meant by that, is that in order to sell a product (or in idea for that matter) and make a big bang on the market you have to have a strong sense of vision and mission as to why you are selling what you are selling. There has to be an emotional charge catching your audience\u2019s attention, compelling them to be part of your great story.<\/p>\n

In order to do that, you must follow Sinek\u2019s Golden Circle theory and answer three simple questions, starting with\u00a0Why<\/em>. Why do you do what you do? Be careful though, the answer must give a succinct description of the\u00a0ultimate\u00a0<\/em>purpose of your business…<\/p>\n

\u2026click on the above link to read the rest\u2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Say M for Magic! Simon Sinek, Underpants Gnomes and the Energy Transition Photo by\u00a0israel palacio\u00a0on\u00a0Unsplash One of the goals of this blog \u2014 beyond making an attempt at giving a technical explanation on how this iteration of a technological civilization works, and why it is inherently unsustainable \u2014 is to explore the thought patterns we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[265,4692,31568,32578],"class_list":["post-65424","post","type-post","status-publish","format-standard","hentry","category-energy-2","tag-energy-crisis","tag-magical-thinking","tag-predicament","tag-the-honest-sorcerer"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/65424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65424"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/65424\/revisions"}],"predecessor-version":[{"id":65425,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/65424\/revisions\/65425"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}