{"id":4675,"date":"2015-01-20T07:22:22","date_gmt":"2015-01-20T12:22:22","guid":{"rendered":"http:\/\/olduvai.ca\/?p=4675"},"modified":"2015-01-20T07:37:43","modified_gmt":"2015-01-20T12:37:43","slug":"4675","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=4675","title":{"rendered":"Does Ottawa&#8217;s skip-the-media strategy get the message out?"},"content":{"rendered":"<div class=\"story-headline\">\n<h3 class=\"story-title\"><a href=\"http:\/\/www.cbc.ca\/news\/politics\/does-ottawa-s-skip-the-media-strategy-get-the-message-out-1.2917920\" target=\"_blank\">Does Ottawa&#8217;s skip-the-media strategy get the message out?<\/a><\/h3>\n<\/div>\n<h3 class=\"story-deck\">Communicating directly is fine, but it also helps to hit the target with relevant information<\/h3>\n<p>Government critics of the media seem increasingly convinced these days that they can do the job of communicating a message better than journalists can\u00a0\u2014 and, as a result, they are coming up with their own approaches.<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.cbc.ca\/news\/canada\/canada-revenue-agency-seeking-media-response-web-page-1.2917214\">Canada Revenue Agency seeking media response web page<\/a><\/strong><\/li>\n<\/ul>\n<p>Which would be fine, at least from the critics&#8217; perspective, if they were right. Unfortunately, evidence to date suggests that, for the most part, they\u00a0really aren&#8217;t. Efforts to eliminate the middleman often end\u00a0up muddling the message.<\/p>\n<p>As The Canadian Press reported over the weekend, the Canada Revenue Agency\u00a0is\u00a0considering\u00a0setting up a special website\u00a0to\u00a0counter\u00a0media\u00a0reports that, in its view, fail to include the &#8220;positive messaging&#8221; provided to reporters.<\/p>\n<p>Meanwhile, seemingly undaunted by the stubbornly lacklustre viewer numbers for its weekly &#8220;24-Seven&#8221; video recap,\u00a0the prime minister&#8217;s in-house web\u00a0team\u00a0has launched a daily version.<\/p>\n<p>&#8230;click on the above link to read the rest of the article&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Ottawa&#8217;s skip-the-media strategy get the message out? Communicating directly is fine, but it also helps to hit the target with relevant information Government critics of the media seem increasingly convinced these days that they can do the job of communicating a message better than journalists can\u00a0\u2014 and, as a result, they are coming up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[103,106,2762,379,381,512,655],"class_list":["post-4675","post","type-post","status-publish","format-standard","hentry","category-liberty","tag-canada","tag-canadian-government","tag-communication","tag-government","tag-government-propaganda","tag-media","tag-propaganda"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/4675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4675"}],"version-history":[{"count":2,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/4675\/revisions"}],"predecessor-version":[{"id":4677,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/4675\/revisions\/4677"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}