{"id":43361,"date":"2019-01-31T07:41:43","date_gmt":"2019-01-31T12:41:43","guid":{"rendered":"https:\/\/olduvai.ca\/?p=43361"},"modified":"2019-01-31T07:41:45","modified_gmt":"2019-01-31T12:41:45","slug":"bps-first-global-advertising-campaign-since-deepwater-horizon-accused-of-being-deceptive-and-hypocritical","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=43361","title":{"rendered":"BP’s First Global Advertising Campaign Since Deepwater Horizon Accused of Being ‘Deceptive and Hypocritical’"},"content":{"rendered":"\n

BP’s First Global Advertising Campaign Since Deepwater Horizon Accused of Being ‘Deceptive and Hypocritical’\u00a0<\/a><\/h3>\n\n\n\n
\"Baby<\/figure>\n\n\n\n

Nearly a decade after being held responsible for the largest marine oil spill in history, BP\u2019s first global advertising campaign in ten years has been denounced as \u201cdeceptive and hypocritical\u201d.<\/p>\n\n\n\n

The global advertising campaign<\/a> called \u201cwe see possibilities everywhere\u201d aims to showcase BP\u2019s efforts to embrace clean energy and includes a series of short videos profiling the British oil giant\u2019s plan to increase its energy production while lowering its emissions.<\/p>\n\n\n\n

BP did not respond to DeSmog UK’s request for comment on time for publication but it previously said the campaign would allow the company to communicate its low-carbon activities in an \u201cexciting\u201d way. But critics say that with clean energy amounting to only around three percent of the company\u2019s total capital expenditure programme, the campaign is little more than a blatant \u201cgreenwashing\u201d effort.<\/p>\n\n\n\n

It is the first time BP has taken part in a major corporate revamp of its image since the \u2018Beyond Petroleum\u2019 campaign and follows months of record profits<\/a> for the company, which benefited from stronger oil prices and higher production from new oil fields.<\/p>\n\n\n\n

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\u2018Possibilities\u00a0everywhere\u2019<\/strong><\/p>\n\n\n\n

Speaking in Davos<\/a>, BP\u2019s CEO Bob Dudley admitted that the last decade has been \u201cvery difficult\u201d for the company, which had to manage significant reputational damage of the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.<\/p>\n\n\n\n

\u201cI don\u2019t think we had the credibility to talk about things in an exciting way,\u201d he told CNBC.<\/p>\n\n\n\n

\u201cI think it\u2019s time for us to tell our story a little bit differently, let people know we are engaged in this big energy transition and we have a big core business.\u201d<\/p>\n\n\n\n

 \u2026click on the above link to read the rest of the article\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

BP’s First Global Advertising Campaign Since Deepwater Horizon Accused of Being ‘Deceptive and Hypocritical’\u00a0 Nearly a decade after being held responsible for the largest marine oil spill in history, BP\u2019s first global advertising campaign in ten years has been denounced as \u201cdeceptive and hypocritical\u201d. The global advertising campaign called \u201cwe see possibilities everywhere\u201d aims to showcase BP\u2019s efforts to embrace […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,4,6],"tags":[2272,2268,20145,2954,3156,5317],"class_list":["post-43361","post","type-post","status-publish","format-standard","hentry","category-energy-2","category-environment","category-liberty","tag-bp","tag-british-petroleum","tag-chloe-farand","tag-deception","tag-deepwater-horizon","tag-desmog-blog"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/43361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43361"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/43361\/revisions"}],"predecessor-version":[{"id":43362,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/43361\/revisions\/43362"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}