{"id":43017,"date":"2019-01-21T05:53:42","date_gmt":"2019-01-21T10:53:42","guid":{"rendered":"https:\/\/olduvai.ca\/?p=43017"},"modified":"2019-01-21T05:53:43","modified_gmt":"2019-01-21T10:53:43","slug":"the-goal-is-to-automate-us-welcome-to-the-age-of-surveillance-capitalism","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=43017","title":{"rendered":"&#8216;The goal is to automate us&#8217;: welcome to the age of surveillance capitalism"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">&#8216;The goal is to automate us&#8217;: welcome to the age of surveillance capitalism<\/h3>\n\n\n\n<p>Shoshana Zuboff\u2019s new book is a chilling expos\u00e9 of the business model that underpins the digital world. Observer tech columnist John Naughton explains the importance of Zuboff\u2019s work and asks the author 10 key questions<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.theguardian.com\/technology\/2019\/jan\/20\/shoshana-zuboff-age-of-surveillance-capitalism-google-facebook#img-1\"><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/a0e61c2fb03e028d5cc753908a82e0846896f7be\/240_0_3600_2160\/master\/3600.jpg?width=300&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=24bc26d6e74c3dd09656e1c4d7f7d84d\" alt=\"Bursts of data coming from mobile phone users\"\/><\/a><figcaption>&nbsp;\u2018Technology is the puppet, but surveillance capitalism is the puppet master.\u2019 Photograph: Getty Images<\/figcaption><\/figure>\n\n\n\n<p><strong>W<\/strong>e\u2019re living through the most profound transformation in our information environment since Johannes Gutenberg\u2019s invention of printing in circa 1439. And the problem with living through a revolution is that it\u2019s impossible to take the long view of what\u2019s happening. Hindsight is the only exact science in this business, and in that long run we\u2019re all dead. Printing shaped and transformed societies over the next four centuries, but nobody in Mainz (Gutenberg\u2019s home town) in, say, 1495 could have known that his technology would (among other things): fuel the Reformation and&nbsp;<a href=\"https:\/\/www.theguardian.com\/technology\/2017\/oct\/29\/why-we-need-a-21st-century-martin-luther-to-challenge-church-of-technology-95-theses\">undermine the authority of the mighty Catholic church<\/a>; enable the rise of what we now recognise as modern science; create unheard-of professions and industries;&nbsp;<a href=\"https:\/\/amzn.to\/2Rt1k13\">change the shape of our brains<\/a>; and&nbsp;<a href=\"https:\/\/amzn.to\/2SAYZhS\">even recalibrate<\/a>&nbsp;our conceptions of childhood. And yet printing did all this and more.Advertisement<\/p>\n\n\n\n<figure><iframe width=\"300\" height=\"250\"><\/iframe><\/figure>\n\n\n\n<p>Why choose 1495? Because we\u2019re about the same distance into our revolution, the one kicked off by digital technology and networking. And although it\u2019s now gradually dawning on us that this really is a big deal and that epochal social and economic changes are under way, we\u2019re as clueless about where it\u2019s heading and what\u2019s driving it as the citizens of Mainz were in 1495.<\/p>\n\n\n\n<p>&nbsp;\u2026click on the above link to read the rest of the article\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;The goal is to automate us&#8217;: welcome to the age of surveillance capitalism Shoshana Zuboff\u2019s new book is a chilling expos\u00e9 of the business model that underpins the digital world. Observer tech columnist John Naughton explains the importance of Zuboff\u2019s work and asks the author 10 key questions We\u2019re living through the most profound transformation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[24060,24061,19381,6917],"class_list":["post-43017","post","type-post","status-publish","format-standard","hentry","category-liberty","tag-john-naughton","tag-shoshana-zuboff","tag-surveillance-capitalism","tag-the-guardian"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/43017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43017"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/43017\/revisions"}],"predecessor-version":[{"id":43018,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/43017\/revisions\/43018"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}