{"id":40604,"date":"2018-11-16T16:33:01","date_gmt":"2018-11-16T21:33:01","guid":{"rendered":"http:\/\/olduvai.ca\/?p=40604"},"modified":"2018-11-16T16:33:01","modified_gmt":"2018-11-16T21:33:01","slug":"why-we-need-new-narratives-and-strategies-to-save-the-environment","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=40604","title":{"rendered":"Why we need new narratives and strategies to save the environment"},"content":{"rendered":"<div class=\"magazine-article-hero\">\n<div class=\"main-container-700 absolute\">\n<h3 class=\"new-magazine-title-h1 larger\"><a href=\"https:\/\/www.ouishare.net\/article\/why-we-need-new-narratives-and-strategies-to-save-the-environment\">Why we need new narratives and strategies to save the environment<\/a><\/h3>\n<div>\n<div class=\"hero-meta-row larger w-row\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"main-container-700 top-bottom-margins\">\n<div class=\"correct-sticky-offset\">\n<p class=\"article-excerpt\">The fatalist-gloomy-future narrative around climate change hasn&#8217;t been compelling to mobilise enough individuals and communities for change. In response, new organisations are emerging with positive narratives and more complex strategies to tackle &#8216;the problem&#8217; of our generation.<\/p>\n<div class=\"newtextstyles-rte w-richtext\">\n<figure class=\"w-richtext-figure-type-image w-richtext-align-floatleft\" data-rt-type=\"image\" data-rt-align=\"floatleft\" data-rt-max-width=\"20%\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5a32b7c449520e00017ffd8b\/5bd5d8d67f12454ca1eb23d6_Cacau_ARAUJO.jpg\" \/><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>We asked Cacau Araujo for the details behind this change in environmental discourse and strategy. She is part of <a href=\"https:\/\/alana.org.br\/\" data-rt-link-type=\"external\">Alana<\/a> \u2013a Brazilian socio-environmental NGO\u2013 and <a href=\"https:\/\/believe.earth\/en\/\" data-rt-link-type=\"external\">Believe.Earth<\/a> \u2013a global Movement born in Rock in Rio in 2017, that promotes positive stories of individuals and their environmental revolutions. Their goal is to inspire and show that a better world is possible if we all believe in it.<\/p>\n<h4>Cacau was one of our speakers at FutureFest, an event where we ran explorative discussions on the future of work in July 2018.<\/h4>\n<p><strong>What is the key to building better narratives around climate change without falling into wishful thinking?<\/strong><\/p>\n<p>We discuss this a lot because it is the most common feedback we receive when presenting our optimistic approach. We try to convey positive narrative as a strategy. Nonetheless, to avoid falling into a wishful thinking trap, we continuously acknowledge the problem and back it up with science. <strong>Every time we talk about building solutions, creating narratives and addressing social and environmental issues, we use science as an ally.<\/strong><\/p>\n<blockquote><p>We focus on an optimistic discourse because we need a new breath of fresh air; otherwise we wouldn&#8217;t be able to keep going. Negative discourses are a slippery slope towards cynicism, where people would stop trying to enforce change because they can\u2019t see the point.<\/p><\/blockquote>\n<p>\u200d\u2026click on the above link to read the rest of the article\u2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why we need new narratives and strategies to save the environment The fatalist-gloomy-future narrative around climate change hasn&#8217;t been compelling to mobilise enough individuals and communities for change. In response, new organisations are emerging with positive narratives and more complex strategies to tackle &#8216;the problem&#8217; of our generation. \u200d We asked Cacau Araujo for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,6,7],"tags":[23023,141,18376,1779,603,18377,705],"class_list":["post-40604","post","type-post","status-publish","format-standard","hentry","category-environment","category-liberty","category-survival-2","tag-cacau-araujo","tag-climate-change","tag-fernanda-marin","tag-narratives","tag-optimism","tag-ouishare","tag-science"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/40604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40604"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/40604\/revisions"}],"predecessor-version":[{"id":40605,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/40604\/revisions\/40605"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}