{"id":40508,"date":"2018-11-14T07:55:28","date_gmt":"2018-11-14T12:55:28","guid":{"rendered":"http:\/\/olduvai.ca\/?p=40508"},"modified":"2018-11-14T07:55:28","modified_gmt":"2018-11-14T12:55:28","slug":"national-facial-recognition-database-to-use-loyalty-rewards-to-identify-american-shoppers","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=40508","title":{"rendered":"National facial recognition database to use loyalty rewards to identify American shoppers"},"content":{"rendered":"
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National facial recognition database to use loyalty rewards to identify American shoppers<\/a><\/h3>\n<\/div>\n
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image credit: Zenus Biometrics<\/a><\/div>\n

For years, I have been warning people about facial recognition in retail stores, but this story might convince you to avoid retail stores altogether.<\/p>\n

A recent article<\/a> in Biometric Update. com (BU) reveals that retail stores have a master plan to convince Americans to accept facial biometrics.<\/p>\n

BU interviewed four facial biometric company CEO’s and what they revealed is frightening.<\/p>\n

The article starts off innocuously enough by telling us that U.S. retail biometrics is used primarily in loss-prevention but things quickly take a turn for the worse.<\/p>\n

BU’s interview with FaceFirst<\/a> CEO Peter Tripp is especially disconcerting, as he reveals how retailers plan to use a “facial recognition opt-in environment.”<\/p>\n

\u201cThere is another step though that exists which has more to do with consumer loyalty<\/b>, and consumer experience, that is not quite as expensive an endeavor, and I think there are lots of folks looking at ways of doing that in a friendly opt-in environment,<\/b> where privacy is not the cornerstone issue,<\/b> Tripp said.”<\/p>\n