{"id":33417,"date":"2018-04-15T09:08:17","date_gmt":"2018-04-15T14:08:17","guid":{"rendered":"http:\/\/olduvai.ca\/?p=33417"},"modified":"2018-04-15T09:08:17","modified_gmt":"2018-04-15T14:08:17","slug":"facebook-uses-artificial-intelligence-to-predict-your-future-actions-for-advertisers-says-confidential-document","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=33417","title":{"rendered":"Facebook Uses Artificial Intelligence to Predict Your Future Actions For Advertisers, Says Confidential Document"},"content":{"rendered":"
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FACEBOOK USES ARTIFICIAL INTELLIGENCE TO PREDICT YOUR FUTURE ACTIONS FOR ADVERTISERS, SAYS CONFIDENTIAL DOCUMENT<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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SINCE THE CAMBRIDGE ANALYTICA<\/u> scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the unscrupulous practices of the U.K. political consultancy. \u201cProtecting people\u2019s information is at the heart of everything we do,\u201d wrote Paul Grewal, Facebook\u2019s deputy general counsel, just a few weeks before founder and CEO Mark Zuckerberg hit Capitol Hill to make similar reassurances, telling lawmakers, \u201cAcross the board, we have a responsibility to not just build tools, but to make sure those tools are used for good.\u201d\u00a0<\/span>But in reality, a confidential Facebook document reviewed by The Intercept shows that the two companies are far more similar than the social network would like you to believe.<\/p>\n

The\u00a0recent document, described as \u201cconfidential,\u201d\u00a0outlines a new advertising service\u00a0that expands how the\u00a0social network sells corporations\u2019 access to its users and their lives: Instead of merely offering advertisers the ability to target people based on demographics and consumer preferences, Facebook instead offers the ability to target them based on how they will\u00a0<\/em>behave, what they will<\/em> buy, and what they will\u00a0<\/em>think. These capabilities are the fruits of a self-improving, artificial intelligence-powered prediction engine, first unveiled by Facebook in 2016 and dubbed \u201cFBLearner Flow.\u201d<\/p>\n

One slide in the\u00a0document touts Facebook\u2019s ability to \u201cpredict future behavior,\u201d allowing\u00a0companies to\u00a0target people on the basis of decisions they haven\u2019t even made yet.\u00a0This would, potentially,\u00a0give\u00a0third parties the opportunity to alter a consumer\u2019s anticipated course. Here,\u00a0Facebook explains how it can comb through its entire user base of over 2 billion individuals and produce millions of people who are \u201cat risk\u201d of jumping ship from one brand to a competitor.<\/p>\n

…click on the above link to read the rest of the article…<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

FACEBOOK USES ARTIFICIAL INTELLIGENCE TO PREDICT YOUR FUTURE ACTIONS FOR ADVERTISERS, SAYS CONFIDENTIAL DOCUMENT SINCE THE CAMBRIDGE ANALYTICA scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the unscrupulous practices of the U.K. political consultancy. \u201cProtecting people\u2019s information is at the heart of everything we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[15210,19367,1493,341,10693,15125,5567],"class_list":["post-33417","post","type-post","status-publish","format-standard","hentry","category-liberty","tag-artificial-intelligence","tag-cambridge-analytica","tag-facebook","tag-future","tag-prediction","tag-sam-biddle","tag-the-intercept"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/33417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33417"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/33417\/revisions"}],"predecessor-version":[{"id":33418,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/33417\/revisions\/33418"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}