{"id":28953,"date":"2017-12-17T17:42:00","date_gmt":"2017-12-17T22:42:00","guid":{"rendered":"http:\/\/olduvai.ca\/?p=28953"},"modified":"2017-12-17T17:42:00","modified_gmt":"2017-12-17T22:42:00","slug":"bitcoin-the-greatest-story-ever-sold","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=28953","title":{"rendered":"Bitcoin: The Greatest Story Ever Sold"},"content":{"rendered":"
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BITCOIN: THE GREATEST STORY EVER SOLD<\/a><\/h3>\n<\/header>\n
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\u201cSell the sizzle, not the steak.\u201d<\/i> \u2013 Oldest sales trick in the book<\/p>\n

\u201cResistance is futile. You must assimilate\u201d<\/i> – The Borg<\/p>\n

Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn\u2019t even need to be a product or service they previously wanted.<\/p>\n

Case in point\u2026.life insurance.<\/p>\n

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.<\/p>\n

Very few did. I had the second lowest lapse\/cancel rate in my region.<\/p>\n

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need<\/b> what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.<\/p>\n

To do so you sell the sizzle, not the steak.<\/span><\/p>\n

I wasn\u2019t selling life insurance. I was solving a financial \u2018problem<\/i>\u2019 everyone has, but often doesn\u2019t recognize as a problem, is in denial of the problem or fears the problem is too big or expensive to solve.<\/p>\n

I am not bragging, but rather pointing out something very few people consider. We are all<\/u><\/b> heavily influenced by (psychological warfare) sales techniques deeply rooted in all sales pitches delivered by skilled practitioners. And the number one most powerful technique employed is to plant a seed that leverages the customer\u2019s own emotional triggers.<\/p>\n

Taken to the extreme level, once a person is triggered within carefully controlled and presented parameters, anything is possible.<\/p>\n

…click on the above link to read the rest of the article…<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

BITCOIN: THE GREATEST STORY EVER SOLD \u201cSell the sizzle, not the steak.\u201d \u2013 Oldest sales trick in the book \u201cResistance is futile. You must assimilate\u201d – The Borg Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn\u2019t even need to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[4174,2675,17552,2945],"class_list":["post-28953","post","type-post","status-publish","format-standard","hentry","category-economics","tag-bitcoin","tag-cognitive-dissonance","tag-sales-techniques","tag-two-ice-floes"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/28953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28953"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/28953\/revisions"}],"predecessor-version":[{"id":28954,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/28953\/revisions\/28954"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}