{"id":1659,"date":"2014-11-16T07:09:29","date_gmt":"2014-11-16T12:09:29","guid":{"rendered":"http:\/\/olduvai.ca\/?p=1659"},"modified":"2014-11-16T07:09:29","modified_gmt":"2014-11-16T12:09:29","slug":"peabody-energy-goes-on-offense-with-new-pr-campaign-designed-to-sell-same-old-dirty-coal-desmogblog","status":"publish","type":"post","link":"https:\/\/olduvai.ca\/?p=1659","title":{"rendered":"Peabody Energy Goes On Offense With New PR Campaign Designed To Sell Same Old Dirty Coal | DeSmogBlog"},"content":{"rendered":"<p><a href=\"http:\/\/www.desmogblog.com\/2014\/11\/11\/peabody-energy-goes-offense-new-pr-campaign-designed-sell-same-old-dirty-coal\">Peabody Energy Goes On Offense With New PR Campaign Designed To Sell Same Old Dirty Coal | DeSmogBlog<\/a>.<\/p>\n<p><span class=\"Apple-style-span\" style=\"font-family: Verdana, 'Helvetica Neue', helvetica, Arial, sans-serif; color: #000000;\">Despite what you may have heard about the\u00a0<a style=\"color: #3399cc; text-decoration: none; padding: 0px; margin: 0px;\" href=\"http:\/\/www.alternet.org\/environment\/king-coal-dying-slow-death-america?paging=off&amp;current_page=1#bookmark\" target=\"_blank\">death of the coal industry<\/a>, Peabody Energy is ramping up mining activities and going on the offensive, pushing \u201cclean coal\u201d on the world\u2019s poor with a disingenuous but aggressive\u00a0<span class=\"caps\" style=\"font-size: 0.9em; padding: 0px; margin: 0px;\">PR<\/span>\u00a0campaign. And for good reason: Peabody has got to sell the coal from\u00a0<a style=\"color: #3399cc; text-decoration: none; padding: 0px; margin: 0px;\" href=\"http:\/\/www.theguardian.com\/environment\/2014\/nov\/10\/-sp-the-real-story-of-us-coal-inside-the-worlds-biggest-coal-mine\" target=\"_blank\">the world&#8217;s largest coal mine<\/a>\u00a0to someone.<br style=\"padding: 0px; margin: 0px;\" \/><br style=\"padding: 0px; margin: 0px;\" \/>Speculation is rife that the new\u00a0<span class=\"caps\" style=\"font-size: 0.9em; padding: 0px; margin: 0px;\">GOP<\/span>-led Senate will join with its\u00a0<a style=\"color: #3399cc; text-decoration: none; padding: 0px; margin: 0px;\" href=\"http:\/\/www.desmogblog.com\/2014\/11\/05\/climate-deniers-congress-take-3-5-times-much-money-dirty-energy-interests\" target=\"_blank\">similarly fossil fuel-beholden<\/a>\u00a0House colleagues to usher in a new era of coal. Peabody, the world\u2019s largest privately held coal company, isn\u2019t waiting around to find out.<br style=\"padding: 0px; margin: 0px;\" \/><br style=\"padding: 0px; margin: 0px;\" \/>The company has teamed with public relations firm Burson-Marsteller\u2014the notorious\u00a0<span class=\"caps\" style=\"font-size: 0.9em; padding: 0px; margin: 0px;\">PR<\/span>\u00a0giant that helped Big Tobacco attack and distort scientific evidence of the dangers of smoking tobacco\u2014to launch Advanced Energy for Life, a desperate attempt to shift the discussion around coal away from its deleterious effects on health and massive contributions to climate change and instead posit the fossil fuel as a solution to global poverty.<br style=\"padding: 0px; margin: 0px;\" \/><br style=\"padding: 0px; margin: 0px;\" \/>The aim of this\u00a0<span class=\"caps\" style=\"font-size: 0.9em; padding: 0px; margin: 0px;\">PR<\/span>\u00a0offensive, according to a piece by freelance journalist Dan Zegart and former DeSmog managing editor Kevin Grandia (<a style=\"color: #3399cc; text-decoration: none; padding: 0px; margin: 0px;\" href=\"http:\/\/www.rollingstone.com\/politics\/lists\/the-fossil-fuel-resistance-meet-the-new-green-heroes-20130411\/kevin-grandia-the-muckraker-19691231\" target=\"_blank\">one of\u00a0<em style=\"padding: 0px; margin: 0px;\">Rolling Stone<\/em>\u2019s \u201cGreen Heroes,\u201d<\/a>\u00a0and deservedly so), the reason for Peabody\u2019s charm offensive is simple: there\u2019s money to be made selling coal in Asian markets, and Peabody aims to make it\u2014as long as initiatives to combat global warming emissions don\u2019t intervene. Which makes Burson-Marsteller the perfect\u00a0ally:<\/span><\/p>\n<p>&#8230;click on the above link to read the rest of the article&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peabody Energy Goes On Offense With New PR Campaign Designed To Sell Same Old Dirty Coal | DeSmogBlog. Despite what you may have heard about the\u00a0death of the coal industry, Peabody Energy is ramping up mining activities and going on the offensive, pushing \u201cclean coal\u201d on the world\u2019s poor with a disingenuous but aggressive\u00a0PR\u00a0campaign. And [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,6],"tags":[147,1162,655,1161],"class_list":["post-1659","post","type-post","status-publish","format-standard","hentry","category-environment","category-liberty","tag-coal","tag-peabody-energy","tag-propaganda","tag-public-relations"],"_links":{"self":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/1659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1659"}],"version-history":[{"count":1,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/1659\/revisions"}],"predecessor-version":[{"id":1660,"href":"https:\/\/olduvai.ca\/index.php?rest_route=\/wp\/v2\/posts\/1659\/revisions\/1660"}],"wp:attachment":[{"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olduvai.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}