Tom also mentions how his precious metals sales volume has changed since 2007. I spoke with Tom on the phone this week to get an update as he hears a lot of what is going on in the industry. I asked him if he could look at his precious metals sales figures and see how the small and larger investor buying volume has changed:
If you look at the chart below, the smaller precious metals investor had, the larger pie in gold and silver volume during the 2007-2009 period. According to Tom’s sales figures, the small investor, $50,000 or less, accounted for 62% of total volume while the large investor was 38%. This trend changed in the next period, 2013-2017 as the large investor made up 58% of total volume while the small investor fell to 42%.
Tom said that so far this year, the large investor accounted for 70% (or more) of total precious metals sales as smaller investor buying fell further to only 30%. So, the little guy is not participating in the precious metals market as they were in 2007-2009 when the stock and economy was disintegrating.
However, the larger gold and silver buyer is usually the wiser investor. The small investor is more fickle and has to wait until panic comes back into the market before they start buying once again. Furthermore, the small investor is also the one that loses faith much easier and is known to flip-flop by getting out frustrations by writing negative comments about gold and silver.