Notwithstanding all the superlatives lavished on Elon Musk by mass media, one of his great achievements has gone unsung: his ingeniously simple contribution to the Search for ExtraTerrestrial Intelligence (SETI).

I refer, of course, to his donation of a used automobile to the possible inhabitants of outer space. If there is intelligent life out there, they will recognize Musk’s Tesla Roadster as a typically energy-guzzling death trap of the genus known as “car”, and they’ll promptly return it to sender, COD.

Wait a minute, Musk’s Roadster is not a typical car, some might protest – it’s electric! True enough, but the Roadster, like its newer sibling the Model 3, was designed to seamlessly fit into and extend our current car culture. And one of the key features of car culture is that it was structured, from the beginning, to consume energy with careless abandon.

That giddy attitude to energy was understandable in the early days of the age of oil, but it will make our current transition to a clean-energy economy far more difficult if not impossible.

The invention of car culture

Americans did not invent the car, but they quickly came to dominate both car production and car consumption – and more than any other country, they put car culture at the centre of a way of life.

In his excellent book Consuming Power, David E. Nye notes that

“[By 1929] there was roughly one car for every five Americans, and an astonishing 78 percent of the cars in the world were in the United States. In France or Great Britain there was only one car for every 30 people, and in Germany only one for every 102. The automobile had become the central American consumer good and the engine of the American economy, stimulating a wide range of subsidiary industries and suppliers.”[1]

The pattern continued after World War II. “Americans drove 75 percent of the world’s automobiles in 1950,” Nye says. “Moreover, they wanted big automobiles.”[2]

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