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National facial recognition database to use loyalty rewards to identify American shoppers

National facial recognition database to use loyalty rewards to identify American shoppers

image credit: Zenus Biometrics

For years, I have been warning people about facial recognition in retail stores, but this story might convince you to avoid retail stores altogether.

A recent article in Biometric Update. com (BU) reveals that retail stores have a master plan to convince Americans to accept facial biometrics.

BU interviewed four facial biometric company CEO’s and what they revealed is frightening.

The article starts off innocuously enough by telling us that U.S. retail biometrics is used primarily in loss-prevention but things quickly take a turn for the worse.

BU’s interview with FaceFirst CEO Peter Tripp is especially disconcerting, as he reveals how retailers plan to use a “facial recognition opt-in environment.”

“There is another step though that exists which has more to do with consumer loyalty, and consumer experience, that is not quite as expensive an endeavor, and I think there are lots of folks looking at ways of doing that in a friendly opt-in environment, where privacy is not the cornerstone issue, Tripp said.”

If any of this sounds familiar its because they are doing the exact same thing with digital drivers licenses.

Biometric companies are trying to convince Americans to accept digital drivers license by tying them to loyalty rewards programs.  Last year the Lincoln Motor Company installed “complimentary” TSA PreCheck biometric scanners in all their new vehicles so customers can get through airport and sport stadium check-in lines quicker.

Corporate-run national biometric database 

According to a recent ZDNet article a new partnership between SureID a biometric fingerprinting company and Robbie.AI a facial recognition company “could create a national biometric database.”

…click on the above link to read the rest of the article…

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